You want pragmatic, actionable advice. My books provide just that.
The Complete Copywriter
The Definitive Guide to Marketing with Words
Publisher: KoganPage
EAN: 9781398613539
336 Pages
Effective copywriting demands both creativity and craft. You need to engage your reader – often within a fraction of a second. And you need to change the way they think, feel and act.
Packed with sensible advice, real examples – both good and bad – and enjoyable assignments, The Complete Copywriter is the only book you’ll need to take your copywriting skills to the next level.
How to Improve your Communication Skills
How to Build Trust, Be Heard and Communicate With Confidence
Publisher: KoganPage
EAN: 9781398621121
224 Pages
Being able to communicate effectively at work has never been more important. Now in its seventh edition, How to Improve Your Communication Skills helps you capture people’s attention, articulate your ideas and hold more effective conversations.
Speak Up, Stand Out
Find Your Voice at Work
Publisher: KoganPage
EAN: 9781398626331
256 Pages
Starting out on a new career can be intimidating. Yet you’ll be keen to make your mark and share your ideas. Speak Up, Stand Out is your friendly companion on the road to success.
Discover how your voice works, and how to develop its full potential. Learn how to master small talk, big talk and everything in between. Influence with clarity and gravitas. Speak Up and Stand Out will help you speak so that people will listen.
How to Solve Almost Any Problem
You know you’ve got a problem when you’re stuck.
Publisher: Pearson
ISBN 10: 0273770497
288 Pages
Some problems can be fixed. Others demand more innovative treatment. Drawing on cognitive science and practical experience, How to Solve Almost Any Problem offers a unique method to help you break out of dead-end thinking and take your problem-solving skills to a new level.
The solutions that you can generate will be achievable and realistic. With this book at hand, you’ll never be stuck for a solution again.