Odysseus displays eloquence in all its glittering variety. He is inventing rhetoric before our eyes.
Posted on 20 August 2026
We make, each of us, our own 'Odyssey' in reading it. I see Odysseus as inventing a new kind of eloquence: rhetoric hundreds of years before the word was invented.
Posted on 18 August 2026
Good copy speaks to its reader. So, it makes sense to imagine your reader as vividly as you can. Here's how to do it.
Posted on 13 August 2026
Whatever voice your copy has, it should have these three pairs of characteristics. Apply them and your copy will improve. Guaranteed.
Posted on 4 August 2026
Conversations are good for us. And we can develop our skills to make them even more enjoyable. These three basic rules are a good place to start.
Posted on 19 July 2026
Is the phrase 'tone of voice' unhelpful? Harry Ashbridge thinks so. But linking writing to speech can be liberating.
Posted on 13 July 2026
Breathing is the foundation of a good voice. Learn a couple of exercises to give your voice the power to impress.
Posted on 9 July 2026
A rhetorical analysis of Farage's 7 July statement. I'm joined by Guy Doza.
Posted on 6 July 2026
Rhetoric is not just a subject of study. It's a body of practice. But practising it means living a tension between different definitions of rhetoric itself.
Posted on 1 July 2026
Narrative can help scientists communicate more effectively - and not just with non-scientists. Randy Olson's book offers a useful framework.
